The process of creating a new promotion for your restaurant involves 2 steps:
(1) Designing the offer
(2) Promting the offer via multi-channel marketing campaign
Let’s take an example - Valentine’s day promotion.
First, we decide on an offer – “Heart-shaped large pizza for 9.99 only”.
Next is designing an image for the offer. Use actual food image to design the offer.
Next is creating an effective multi-channel promotion. For example:
- Post on Facebook on 1st of February announcing the new offer.
- Send an email campaign the 1st week of February.
- Schedule another Facebook post the week of Valentines day.
- Schedule an Instagram post
- Schedule a mobile push message on February 10th on the Valentine’s day offer.
Planning and designing the offer is important to create a promotion strategy that ensures the promotion is aligned to your business a and marketing goals. We recommend to setup a call or meeting with your digital strategist to plan your offer.
Once the offer has been designed, the implementation consists of a series of steps to make it active across multiple online channels.
A typical promotion consists of creating some digital assets (images, flyers, etc) which our graphic designers create once they receive the requirements.
Once the digital assets are created, specifically the images, they need to be published on the website, online ordering menu (potentially), social media (facebook) and email marketing.
We recommend creating a support ticket using the support portal to initiate the implementation of the promotion.
Note: For monthly promotions, take advantage of the scheduled monthly update cycle to get your restaurant promotions out. All you need to do is simply respond to our support team’s communication in the last week of the month (25th) for the next month updates.
See article on monthly scheduled updates.