Each social media channel holds a different purpose and caters to specific audiences. The two social platforms that we recommend most for restaurants to use is Instagram and Facebook.
Instagram is the sixth most visited website and the fourth most used app. Moreover, 200 million Instagram users visit at least one business profile daily. Instagram is a visually driven channel and is a great way for visitors to learn more about your products and services as a business.
Facebook is another major platform for businesses to leverage for their marketing efforts. The most active users of Facebook range from ages 18-49. Facebook is another useful tool to stay connected with customers and keep them up to date with any announcements or offers.