To grant access to your Google Analytics account for a marketing agency, follow these detailed steps:

  1. Log into Google Analytics:
    • Go to the Google Analytics website and sign in with your account credentials.
  2. Navigate to Admin Settings:
    • Click on the Admin Gear icon located at the bottom left corner of the page
    • Go to account settings, where you will find the three options i.e. (account details, account access management and account change history

    • Click on account access management

  3. Access User Management:
    • Click on User Management in the selected column. This will open a list of current users.
    • Click the + (plus) icon or the Add Users button.
    • Enter the email address (beheragroupllc@gmail.com) of the agency contact you wish to grant access to.
  4. Set Permissions:
    • Choose the permissions you want to assign. The options typically include:
      • Administrator: Full control over the account, including user management.
      • Editor: Can edit settings and configurations but cannot manage users.
      • Analyst: Can view reports and dashboards but cannot make changes.
      • Viewer: Read-only access.
    • You can also check the box to Notify new users by email, which sends them an invitation to access the account.
  5. Save Changes:
    • After setting permissions, click the Add button to finalize adding the user.
  6. Confirm Access:
    • The new user will receive an email notification confirming their access, and they can now log in to Google Analytics with the permissions you've granted.

Important Notes

  • Be cautious about the level of access you provide, especially if granting Administrator permissions, as this allows full control over your account.
  • You can always return to User Management to modify or revoke access as needed.

This process ensures that your marketing agency has the necessary access to analyze data and help optimize your online presence effectively.