What is an email verification process?


Email verification is the process of confirming the accuracy and legitimacy of an email address. This process is commonly used in various online applications, websites, and services, including user authentication, reducing fake accounts, ensuring communication accuracy, and maintaining data integrity.


Why do we need to verify or clean up the email list?


Verifying or cleaning up an email list is crucial for several reasons, and it directly impacts the effectiveness and efficiency of your email marketing or communication efforts. Regularly verifying and cleaning up your email list is a best practice in email marketing. It ensures the efficiency of your campaigns and helps you build and maintain a positive sender reputation in the long run.  Here are some key reasons why you need to verify or clean up your email list regularly:



  • 1) Reduce bounce rates:

    • Hard Bounces: Invalid or non-existent email addresses can result in hard bounces, where emails cannot be delivered. High bounce rates can negatively impact your sender's reputation and deliverability.

  • 2) Maintain sender reputation:

    • Email service providers monitor your sender's reputation to determine whether your emails should be delivered to recipients' inboxes. A high bounce rate or spam complaints can harm your reputation, affecting future email deliverability.

  • 3) Improve open rates:

    • Cleaning up your email list ensures that your messages reach active and engaged recipients. This, in turn, can improve open rates, as engaged users are more likely to open and interact with your emails.

  • 4) Cost Efficiency:

    • Many email marketing services charge based on the number of subscribers or emails sent. Removing invalid or unengaged email addresses from your list can help reduce costs associated with sending emails to inactive or non-existent accounts.

  • 5) Enhance targeting and personalization:

    • A clean email list allows for more accurate segmentation and targeted communication. Understanding your audience and sending relevant content based on accurate data can improve engagement and response rates.

  • 6) Comply with Regulations:

    • Data protection regulations, such as the General Data Protection Regulation (GDPR) and the CAN-SPAM Act, require businesses to handle user data responsibly. Regularly cleaning up your email list helps ensure compliance with these regulations.


  • 7) Avoid spam traps.

    • Sending emails to invalid or inactive email addresses can result in your emails being flagged as spam. Spam traps are email addresses set up to identify spammers. Falling into a spam trap can have serious consequences for your sender's reputation.

  • 8) Increase deliverability:

    • Email deliverability is a critical factor in the success of email marketing campaigns. Cleaning up your email list improves your chances of reaching the inbox rather than being marked as spam or landing in the promotions or spam folder.

  • 9) Optimize engagement metrics:

    • Keeping your email list clean and up-to-date allows you to better analyze engagement metrics, such as open rates, click-through rates, and conversion rates. This information helps you refine your email marketing strategy for better results.

  • 10) Enhance overall marketing ROI:

    • By maintaining a clean and verified email list, you can improve the overall return on investment (ROI) of your email marketing efforts. You are more likely to see positive outcomes in terms of customer engagement, lead generation, and sales conversions.




How Does Email Verification Work on Ngaze?


Here are the steps:


1) Prepare the customer list in csv format (name, email, phone, birthday, location, GDPR).


2) Upload a formatted CSV file.


3) The verification agent validates each customer email to determine the “safe to send” status.


4) You will receive a notification once verification is complete


5) Add the “Safe to Send” email to the email list.


Note: To ensure GDPR and CAN-SPAM compliance, make sure the lists are legitimate customer lists for your business and you can provide proof of when and how the emails were acquired.