Email address verification is a crucial step in email marketing campaigns for the following reasons:
1. Reducing Bounces:
Verifying email addresses ensures that the addresses on your list are valid and active. This helps to minimize the number of bounced emails, which can negatively impact your sender's reputation. High bounce rates can flag your emails as spam or lower your deliverability rates.
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2. Maintaining Sender Reputation:
Sending emails to invalid or non-existent addresses can harm your sender's reputation. Internet Service Providers (ISPs) monitor sender behavior, and consistently sending emails to non-existent addresses can mark your domain as a potential spammer.
3. Better Engagement Rates:
When you verify email addresses, you're more likely to reach real people who are interested in your content. This can lead to higher engagement rates, better open rates, and increased chances of conversions.
4. Compliance with Regulations:
Email verification is also important for compliance with regulations like GDPR and CAN-SPAM. These laws require companies to obtain explicit consent from recipients before sending marketing emails. Verifying email addresses ensures that your marketing efforts are targeting individuals who have willingly opted in to receive your communications.
Overall, email verification helps maintain a healthy and engaged subscriber list, improves deliverability, and safeguards your sender reputation, which are all critical factors in successful email marketing campaigns.
It is a mandatory requirement to perform email address verification on customer lists before marketing campaigns are sent on the NGAZE platform.