The Digital Restaurant - Customer Support Portal

The NGAZE Marketing Playbook is an innovative tool designed to help restaurants create a comprehensive year-long marketing strategy. The 52-week calendar provides a structured approach to planning promotions, ensuring that your marketing efforts are consistent and effective throughout the year. 

This article outlines how to utilize the Marketing Playbook effectively.

Overview of the 52-Week Marketing Playbook

The 52-week marketing playbook is tailored to deliver personalized marketing strategies that engage customers and boost conversions. By following the structured steps provided in the playbook, restaurant owners can craft relevant promotions and initiate multi-channel campaigns..

NGAZE Marketing Playbook Features:

On the right corner of the playbook interface, you will find several options to enhance your marketing efforts:

1.    Schedule Multi-Channel Campaigns

•    Plan and schedule your campaigns in advance to ensure timely promotions across all channels.

2.    Add New Event

•    Quickly add new events to your calendar as they arise.

3.    Upload Events

•    Import events from external sources or existing calendars for convenience.

4.    Select Event Templates

•    Choose from pre-designed templates for various types of events to streamline the setup process.

5.    Add Local Events

•    Continuously update your calendar with local events that may impact customer engagement.

6.    Delete Selected Items

•    Remove any outdated or irrelevant events from your calendar easily.

7.    Update Selected Items

•    Modify details of existing events or promotions as needed to keep your marketing strategy current.

8.    View Future Events

•    Keep track of upcoming events at a glance to ensure you are prepared in advance.

9.    View Past Events

•    Review past events to analyze their performance and gather insights for future planning.

NB: The NGAZE Marketing Playbook's 52-week calendar is an invaluable resource for restaurant owners looking to implement a structured and effective marketing strategy throughout the year. By following the outlined steps and utilizing the features available in the playbook, you can enhance customer engagement, drive conversions, and maintain a competitive edge in the market.